🧠 foundation
who you actually want to attract / target
what you already have that will attract them
how to position your work, style, and energy so it speaks to them
what needs to be in place before running ads

💸 goals + budget
how much you actually want/need to make
how many weddings that requires
how many leads you need to get there
how much you can spend on ads and still be profitable

🎯 offer + pricing
how much you need to charge based on your goals
how to structure your packages so they feel like a no-brainer
what to include to increase value (without just lowering your price)
how to create packages that actually convert

✨ by the end of day 01:
you’ll know exactly who you’re targeting, how much you need to make, and have an offer that actually supports your goals and convert

🌐 landing page (where leads convert)
how to build a page that actually gets enquiries
what to include (and what to remove)
the biggest mistakes that kill conversions

🎥 ad creatives
what to show in your ads
how to attract the right couples and filter out the wrong ones
what formats and angles to test

✍🏽 copy that converts
what to say so the right people click
how to stand out without sounding like everyone else
how to structure your ads so they actually convert

⚙️ ads setup
campaign structure made simple
pixel + tracking basics
broad vs interest targeting
cold vs warm audiences

📊tracking performancewhat numbers actually matter
how to know if your ads are working
when to scale vs when to fix

💌lead communication (this is huge)
what to say when someone enquires
what to do to avoid being ghosted
what to do when leads ghost you
how often & how to follow up?
how to turn enquiries into actual paying clients