STEP 01: 🧠 foundation
who you actually want to attract / target
what you already have that will attract them
how to position your work, style, and energy so it speaks to them
what needs to be in place before running ads

STEP 02: 💸 goals + budget
how much you actually want/need to make
how many weddings that requires
how many leads you need to get there
how much you can spend on ads and still be profitable

STEP 03: 🎯 pricing + packages
how much you need to charge based on your goals
how to structure your packages so they feel like a no-brainer
what to include to increase value (without just lowering your price)
how to create packages that actually converT

STEP 04: 🌐 landing page (where leads convert)
how to build a page that actually gets enquiries
what to include (and what to remove)
the biggest mistakes that kill conversions

STEP 05: 🎥 ad creatives
what to show in your ads
how to attract the right couples and filter out the wrong ones
what formats and angles to test

STEP 06: ✍🏽 copy that converts
what to say so the right people click
how to stand out without sounding like everyone else
how to structure your ads so they actually convert

STEP 07: ⚙️ ads setup
campaign structure made simple
pixel + tracking basics
broad vs interest targeting
cold vs warm audiences

STEP 08: 📊tracking performance
what numbers actually matter
how to know if your ads are working
when to scale vs when to fix

STEP 09: 🗣️ communication psychology
what to say (and what NOT to say) when a lead enquires, so they feel like you already get them. this is the difference between a lead going cold and a lead getting excited to book.

STEP 10: 💌 email workflow
the exact follow-up sequence I use so no lead falls through the cracks — without you having to remember to chase anyone manually.

STEP 11: 📞 consolation calls
how to run a call that actually converts, what to ask, what to say, and how to guide the conversation toward a yes without feeling salesy.